Functional Vegetable Wind in Vegetable Market Upgrading of Modern Agriculture in Japan

People's Daily Japan Channel August 06, 2013
according to Japan's Sankei Shimbun, a balanced diet is an essential part of a healthy life. But in real life, people do not pay enough attention to the intake of vegetables, which will cause harm to health over time.

In order to solve this contradiction, Japanese businesses are focusing on the study of "functional vegetables", so that consumers only need to eat a small amount to meet the needs of the human body.

According to the Japanese Ministry of Health, Labor and Welfare's daily vegetable intake standard, adults need to consume an average of 350 grams per day. However, according to the 2011 National Health and Nutrition Survey, the actual intake of Japanese people is 18 grams less than 10 years ago, only 277 grams. In particular, young people aged 20 and 30 have less intake, less than 240 grams.

The health effects of functional vegetables are welcomed by middle-aged and elderly people: broccoli sprouts with high content of sulforaphane sell well

the "Broccoli Super Sprout" developed by Murakami Farm is rich in sulforaphane, and its concentration is more than 20 times that of ordinary broccoli. It can be described as a veritable functional vegetable. Since sales began in 2001, shipments have increased tenfold in 10 years.

Sulforaphane is a trace component contained in broccoli, which can enhance the function of detoxifying enzymes in the body. The United States, France and other countries are beginning to study. Sulforaphane has been shown to kill Helicobacter pylori, improve high blood pressure and heart disease, and protect the eyes from UV damage, according to existing studies.

The "Broccoli Super Sprout" developed by Murakami Nongyuan was developed by an American company that obtained a domestic production license in Japan. It is reported that the sales price is about 100 yen more expensive than ordinary broccoli buds, but it is still welcomed by the majority of middle-aged and elderly people. Many consumers buy it for health effects such as being good for the liver, good for cancer patients, and so on. Because the product is not easily affected by the weather, it can be stably provided to the market all the year round.

The beauty effect of functional vegetables is sought after by female friends: tomatoes with high lycopene content are popular in the market

everyone knows that lycopene helps to maintain beautiful skin and has a high reputation in women's hearts. Japanese food manufacturer "Kagome" sells a kind of "KAGOME lycopene high content tomato" with 1.5 times higher lycopene content than ordinary tomatoes ". Sales in 2012 were 1.5 times that of the previous year. It is said that tomatoes with high lycopene content are popular among women who love beauty at the age of 30 to 50 in the market.

It is said that although the price is about 400 yen higher than that of ordinary tomatoes, it is difficult to be affected by seasons and weather when they are cultivated in an indoor "plant workshop", and vegetables can be provided on time in winter and other seasons when vegetables are in short supply.

Seedling institutions compete to develop high value-added vegetable seeds

seedling manufacturers in Japan are scrambling to develop highly functional vegetable varieties with high nutritional value and convenient consumption.

According to reports, a seedling company called "Takii" has developed a series of functional vegetable varieties, such as tomatoes, carrots, onions, cabbage and other 12 varieties of seeds are among their sales.

One of these is called "Children's Green Pepper" (P Taro), which is well received by the market. They reduced the amount of polyphenols contained in green peppers to one-tenth of that of ordinary green peppers, and polyphenols are directly related to bitter taste. But at the same time, it also increases the content of vitamin C to 1.5 times that of ordinary green peppers and carotene to 2.2 times that of ordinary green peppers.

It is said that although these improved seeds are more expensive than ordinary seeds, in fact, the price of vegetables in the city is not much different from that of ordinary vegetables. (Liu Ge)

people's Daily Japan Channel August 06, 2013

man of Feeding