Shen Dudu et al.: Research on the influence factors of the adoption of outsourcing services for farmers' pest control -- an empirical analysis based on the research data of the main origin of Zhejiang Province.

Shen Du Liu Ying Wang Linping

college of Economics, Fujian Agriculture and Forestry University

abstract

the outsourcing of pest control is an important way to solve the shortage of agricultural labor and promote green production. Based on the survey data of 378 growers in Zhejiang Province, based on transaction cost theory and farmer behavior theory, a binary Logit model is constructed to analyze the influence factors of farmers' pest control outsourcing service adoption from the three dimensions of labor resource endowment, land resource conditions and production process outsourcing uncertainty. The results show that the number of workers and the number of plots will have a significant negative impact on the adoption behavior of farmers' prevention and control outsourcing services. The number of agricultural technology training, part-time employment, planting area, cognition of outsourcing prevention effect and coefficient of variation of employee price have a significant positive impact on the adoption behavior. In the control variables, education level, planting experience and health status also have a significant negative impact. Accordingly, through dynamic monitoring of labor supply and demand, integration of land resources, strengthening agricultural technology training and quality supervision, the development of outsourcing services for pest control in the main production area of Zizania latifolia was promoted, and a reference was provided for the promotion of social services for cash crops.

Keywords

outsourcing of pest control; Zizania latifolia growers; Adoption behavior; Binary Logit model

source: Technology and Industry, Vol. 26, No. 8, 2026, pp. 144-151.