Zhang Ruijuan et al.: Crossing the "Small Scattered Weak": Theoretical Analysis and Practical Exploration of Agricultural Socialization Services Driving the Development of Small Farmers

Zhang Ruijuan Yu Chen Hao Su Wen Fan

institute of Rural Development, Chinese Academy of Social Sciences; College of Applied Economics, University of Chinese Academy of Social Sciences; Planning and Design Institute, Ministry of Agriculture and Rural Affairs

abstract

at present, there is a contradiction between the "small scattered and weak" characteristics of small farmers' production and the development of new quality agricultural productivity. This paper combs the system embedding, collective coordination, industrial chain integration and platform coordination mechanism of social service driving small farmers to connect with new agricultural productivity, and takes the practice of agricultural social service in Binzhou City, Shandong Province as an example, summarizes the common characteristics, adaptation conditions and development effects of four typical models, and proposes to promote the organic connection between small farmers and new agricultural productivity from the aspects of service subject cultivation, financial innovation, financial support and personnel training.

Keywords

new quality productivity of agriculture; socialized service; small farmers; multi-case study

provenance: China Soft Science, 2026, No. 3, pp. 95-108.