Research on the Realization Mechanism of Land Trusteeship Mode Driven by the Transformation of Agricultural Retailers -- Based on the Theory of Vertical Integration of Industrial Chain

Reducing uncertainty, reducing transaction costs and striving for the benefits of industrial chain integration constitute the motivation for the transformation and development of agricultural retailers and the vertical integration of the industrial chain. In order to reduce the cost and risk of vertical integration, agricultural retailers choose land trusteeship mode as the strategy of vertical integration. On the one hand, agricultural retailers can successfully realize the vertical integration of the industrial chain, on the other hand, it benefits from the external support they receive.

Published: 2019-03-15 | Editor: Xu Wei